Fresh Market Digest | Week 6, 2026
This Week 6 market report analyses fresh fruit wholesale prices across Europe’s major produce hubs: Spain’s Mercamadrid, Greece’s OKAA, Germany’s BLE, and France’s Rungis. As the EU enters the first week of February, our data-driven digest captures a market in transition: Mediterranean citrus is moving from early-season volumes toward premium late-season varieties, while the pip fruit category remains anchored by strategic cold-storage reserves. This report provides essential intelligence for the winter campaign.
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Spain’s wholesale fruit market
The most significant shifts in MercaMadrid this week:
- Aggressive orange transition as traders liquidate the final Navelina stocks to make room for premium late-season oranges
- Pears are tightening due to low EU crop, while mainstream apples remain the market's stability anchor.
Citrus analysis
The orange market is operating at two distinct speeds as buyers abandon the tail end of early harvests for the superior late-season quality. Prices have mostly jumped up from last week.
Orange prices
|
Variety |
Week 5 (€) |
Week 6 (€) |
Change |
Market status |
|
Navelina |
0.97 |
0.73 |
↓ 24.7% |
Clearing phase |
|
Navel |
1.06 |
1.29 |
↑ 21.7% |
Active demand |
|
Lane Late |
1.09 |
1.39 |
↑ 27.5% |
Premium entry |
|
Navel Late |
1.19 |
1.49 |
↑ 25.2% |
Strengthening |
The 24.7% drop in Navelina reflects a clearance phase as traders liquidate early fruit to avoid quality issues from recent rains before switching to premium late-season varieties. The sharp surge in Lane Late and Navel Late suggests that retailers are aggressively pre-booking late-season volumes to secure supply in a year where Spanish orange production is down.
Soft citrus & lemon prices
While standard oranges face volatility, the mandarin market remains firm, particularly for protected late-season hybrids.
|
Variety |
Week 5 (€) |
Week 6 (€) |
Change |
Market status |
|
Nadorcott |
1.67 |
1.98 |
↑ 18.6% |
Strong demand |
|
Clemenvilles |
1.80 |
1.52 |
↓ 15.5% |
Supply pressure |
|
Orri mandarin |
2.80 |
2.89 |
↑ 3.2% |
Premium anchor |
|
Primafiori lemon |
1.48 |
1.40 |
↓ 5.4% |
Stable, peak volume |
Nadorcott jumped 18.6% this week as export programs and firm retail demand absorb available supply. Meanwhile, Orri continues to trade at nearly double the price of standard mandarins, maintained by high eating quality and established brand programs.
Pip fruit analysis
Apples and pears remain the volatility buffer of the winter market, with pricing driven by the gradual drawdown of storage fruit.
Pip fruit prices
|
Variety |
Week 5 (€) |
Week 6 (€) |
Change |
Market status |
|
Golden apple |
1.60 |
1.66 |
↑ 3.7% |
Stable |
|
Granny Smith |
1.72 |
1.68 |
↓ 2.3% |
Stable |
|
Pink Lady |
2.03 |
2.10 |
↑ 3.4% |
Ample supply |
|
Ercolini pear |
2.38 |
2.55 |
↑ 7.1% |
Lower yields |
|
Conference pear |
1.94 |
1.91 |
↓ 1.5% |
Volume anchor |
No major volatility expected. The focus is on domestic storage quality. While stocks are currently clean, rising energy costs for controlled-atmosphere storage are beginning to squeeze margins for high-tech preservation.
Greece’s wholesale fruit market
The most significant shifts in the Athens (OKAA) market are:
- Soft citrus supply rebalancing as clementine season transitions and Nova volumes expand.
- Pip fruit price stagnation suggests well-synchronised storage release with current demand.
Citrus analysis
Greece continues to offer one of the most competitive citrus prices in the EU, with standard varieties trading at nearly half the rate of Spanish imports.
Citrus prices
|
Variety |
Week 5 (€) |
Week 6 (€) |
Change |
Market status |
|
Navel |
0.60 |
0.60 |
= |
Seasonal floor |
|
Clementine |
1.10 |
1.21 |
↑ 10.0% |
Supply tightening |
|
Nova mandarin |
0.90 |
0.80 |
↓ 11.1% |
High availability |
|
Page mandarin |
1.25 |
1.25 |
= |
Premium stable |
|
Lemons |
1.00 |
1.00 |
= |
Market ceiling |
Navel oranges have found their seasonal floor at €0.60/kg, driven by peak volumes from the Peloponnese harvest. The 10% uptick in Clementines signals the end of their peak accessibility, while the entry of Nova and Page varieties provides a healthy mid-winter varietal rotation for buyers.
Pip fruits
Despite rising winter storage costs, the Greek pip fruit market remains remarkably stable compared to its Western European counterparts.
Pip fruit prices
|
Variety |
Week 5 (€) |
Week 6 (€) |
Change |
Market status |
|
Granny Smith |
1.20 |
1.20 |
= |
Steady storage |
|
Starking Delicious |
1.20 |
1.20 |
= |
Good supply |
|
Fuji |
1.50 |
1.50 |
= |
No supply shock |
|
Krystallia pear |
1.70 |
1.70 |
= |
Stable |
The stability across all three major apple varieties and Krystallia pears indicates that Greek cold-storage facilities are successfully managing costs to keep prices steady.
Germany’s wholesale fruit market
Data currency note: Germany's BLE reports are issued with a one-week lag. The following analysis utilises official data from Week 5 (January 26–30, 2026) compared against Week 4.
The most significant shifts in the German (BLE) market are:
- Price revaluation continues, with Italian blood oranges seeing seasonal easing as Moro peak supply hits
- Premium domestic pip fruit is commanding higher asks, and Dutch pears are under pressure from late-season quality lots.
Citrus analysis
Orange, clementine & lemon prices
|
Variety |
Week 4 (€) |
Week 5 (€) |
Change |
Market status |
|
Navel, Spain |
1.42 |
1.41 |
↓ 0.7% |
Volume anchor |
|
Navel, Greece |
1.32 |
1.90 |
↑ 43.9% |
Strong reevaluation |
|
Moro (Blood Orange), Italy |
2.43 |
2.38 |
↓ 2.1% |
Seasonal peak |
|
Clementines |
1.92 |
2.13 |
↑ 10.9% |
Supply tightening |
|
Lemons |
1.58 |
1.80 |
↑ 13.9% |
Supply tightening |
The 43.9% surge in Greek Navels signals that German buyers are revaluing Greek arrivals as a necessary alternative to the tightening Italian and Spanish supplies. While Spanish fruit dominates, a slight tightening in premium-sized lemon availability allowed wholesalers to push higher asking prices.
Pip fruit analysis
Apples remain the bedrock of the market, though regional loyalty is driving premiums for high-spec German varieties from local cold-storage facilities.
Pip fruit prices
|
Variety |
Week 4 (€) |
Week 5 (€) |
Change |
Market status |
|
Elstar, Germany |
1.23 |
1.35 |
↑ 9.8% |
Lots tightening |
|
Pink Lady, France |
2.56 |
2.64 |
↑ 3.1% |
Price resilience |
|
Abate Fetel, Italy |
3.18 |
3.37 |
↑ 6.0% |
Stable premium |
|
Conference, Netherlands |
1.50 |
1.35 |
↓ 10.0% |
Clearance of late-season lots |
Elstar prices are rising as demand focuses on high-quality domestic stock before the late-spring drawdown. Conversely, Dutch Conference pears in Munich are seeing significant downward pressure due to quality/condition weaknesses.
France’s wholesale fruit market
Data currency note: Rungis market data reflects Week 5 (January 26–31, 2026) pricing and trends. Comparisons are made against Week 4 benchmarks.
The most significant shifts in the Rungis market are:
- High-volume peak arrivals of standard Spanish Navelines are overrunning current demand.
- French Gala shows resilience despite slow end-of-month trade; pears rebalancing toward winter norms.
Citrus fruit analysis
The Rungis market is currently rebalancing as standard Spanish Navelina prices face pressure from increased volume, while specialty blood oranges reach their production peak.
Orange, mandarin & lemon prices
|
Variety |
Week 4 (€) |
Week 5 (€) |
Change |
Market status |
|
Naveline, Spain |
1.34 |
1.17 |
↓ 12.7% |
Supply surplus |
|
Clementine, Spain |
2.13 |
2.13 |
= |
Stable |
|
Lemon, Spain |
1.80 |
1.80 |
= |
Stable |
While standard lemons remain stable at €1.80/kg, the market is noting a high-value transition toward premium late-season varieties. Italian mandarins maintain high prices due to their limited availability and low volume.
Pip fruit analysis
French apples remain the bedrock of the market, though sales have slowed as the month concludes.
Pip fruit prices
|
Variety |
Week 4 (€) |
Week 5 (€) |
Change |
Market status |
|
Golden |
1.66 |
1.70 |
↑ 2.4% |
Firm demand |
|
Gala |
1.80 |
1.80 |
= |
Stable |
|
Pink Lady |
2.05 |
2.05 |
= |
Premium anchor |
|
Conference |
2.24 |
2.24 |
↑ 1.8% |
Local preference |
|
Doyenne du Comice |
2.52 |
2.52 |
↓ 3.1% |
Storage ending |
French Golden apples are seeing a slight revaluation (+2.4%) as buyers seek quality storage fruit. Conference pears from French origins are outperforming Dutch imports, which saw prices erode this week due to quality differences and weaknesses in late-season storage lots.
Analysis & market outlook
- Citrus: Expect continued premiums for Lane Late and Navel Late as Spanish production is low, creating a bidding war among Northern retailers. Prices for Italian Moro and Tarocco blood oranges are expected to soften further as they hit peak production volumes in mid-February.
- Pip fruit: As domestic German and French storage stocks of high-spec varieties (Elstar, Pink Lady) thin out, look for Greece and Italy to capture more market share in the budget-friendly segments.
Looking to go deeper?
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