Fresh Market Digest: Week 49

Winter fruit season in Europe

The European fresh fruit market enters the first week of December with a strong focus on apples, pears, and citrus. Despite a cautious consumer environment marked by price sensitivity, the overall market remains balanced, stimulated by moderate domestic stock levels and firm demand for seasonal favourites.

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Fruits in season

European growers are currently harvesting:

Citrus (mandarins, early oranges, lemons, limes, grapefruit): Main season is in full swing across Southern Europe.
Pip fruit (apples, pears, quince): Harvest mostly complete; storage supply stable.
Persimmons: Peak harvest in Mediterranean.
Pomegranates: Harvesting continues in Mediterranean.
Avocados: Season ongoing in southern Spain.
Kiwis: Late season in Mediterranean.
Bananas: Year-round harvest in Canary Islands.

Want to stay ahead of the market? Explore real-time global fruit prices on the Wikifarmer Marketplace.

Wholesale fruit prices by country

Spain

In the Spanish wholesale market, the prices for oranges (Navelina at €1.33/kg) and mandarins (Clemenules at €1.70/kg, Oronules at €1.34/kg) are high, likely due to the lower-than-average harvest this year. This scarcity lends a firm price to staple varieties like Primafiori lemons (€1.56/kg). The pip fruit segment, with apples (Golden at €1.75/kg and Pink Lady at a premium of €2.10/kg) and pears (Conference and Ercolini at around €1.90-2.00/kg), is trading at stable, mid-to-high price points, supported by generally good stock levels and steady demand. Conversely, the prices for Persimmons (€1.75-1.80/kg) and Pomegranates (€2.00/kg) remain competitive as their seasons come to a close. Kiwigold kiwis (€5.11/kg) maintain high values due to their premium status.

Fruit	Variety	Prevailing price (€/kg)
Avocados	Hass	3.35
Persimmons		1.80
	Rojo brillante	1.75
Pomegranates		2.00
Kiwi	Kiwigold	5.11
	Green flesh	3.37
Limes		1.39
Lemons	Primafiori	1.56
Mandarins	Clemenules	1.70
	Oronules	1.34
Apples	Golden	1.75
	Fuji	1.70
	Granny Smith, Royal Gala	1.50
	Reineta	1.80
	Pink Lady	2.10
	Starking	1.60
Quince		1.20
Oranges	Navelina	1.33
Pears	Conference, Ercolini	1.90
	Blanquillas	2.00
	Doyan de Comice	2.50
Bananas		0.98
Grapefruit	Red	1.40
	Yellow	1.20

Italy

In the Italian wholesale market, Golden Delicious (€0.82/kg) and Gala (€0.87/kg) apples are trading at standard mid-range wholesale values, while the speciality Annurca apples command a higher price (€1.01/kg). Similarly, pears show strong pricing for the prized Abate Fetel (€1.96/kg) and the high-end Doyan de Comice (€1.57/kg), while the Conference pear falls slightly lower (€1.19/kg). In the Kiwi segment, Hayward kiwis are moderately priced (€1.63/kg), whereas the speciality Gold kiwi trades at a significant premium (€2.31/kg), reflecting its higher consumer demand. The high price of avocados (€3.60/kg) contrasts with the extremely low price for Persimmons (€0.65/kg), indicating a late-season promotional phase for an ample domestic harvest.

Fruit	Variety & size	Average price (€/kg)
Avocados		3.60
Kiwi	Hayward	1.63
	Gold (yellow flesh)	2.31
Persimmons		0.65
Apples	Golden Delicious	0.82
	Gala	0.87
	Annurca	1.01
Pears	Abate Fetel	1.96
	Doyan de Comice	1.57
	Conference	1.19

France

In the French wholesale market, pears command strong prices, particularly the Doyenne du Comice at €2.70/kg. Similarly, the apple segment shows a distinct premium for varieties like the heritage Reinette grise du Canada (€2.00/kg) and the steady demand for Granny Smith (€1.80/kg), which trend higher than the staple Gala and Golden varieties (€1.60/kg). In the citrus category, the Corsican clementine is trading at a premium of €3.42/kg, compared to the Spanish Nules/Oronules varieties (€1.43–€1.70/kg), driven by its PGI (Protected Geographical Indication) status. Meanwhile, the Spanish Navelina orange (€1.30/kg) and lemon (€1.88/kg) prices are firmly established, serving as the lower-priced bulk supply.

For real-time price updates, visit Price Insights – Rungis International Market.

Fruit	Variety & other specifications	Average price (€/kg)
Pears	Conference, France, cat. I, 70-75 mm	2.30
	Doyenne du comice, France, cat. I, 80-85 mm	2.70
	Williams, green, France, cat. I, 70-75 mm	2.20
Apples	Gala, France, cat. I, 201/270g	1.60
	Golden, France, cat. I, 201/270g	1.60
	Granny Smith, France, cat. I, 201/270g	1.80
	Reinette grise du Canada, France, cat. I, 201/270g	2.00
Lemons	Spain, cat. I 4, 58-67 mm	1.88
Clementines	Corse, cat. I 3	3.42
	Nules, Spain, cat. I 1	1.63
	Nuls, Spain, cat. I 2	1.43
	Oronules, Spain, cat. I 1	1.70
	Oronules, Spain, cat. I 2	1.60
Orange	Spain, Navelina, cat. I 3, 81-92 mm	1.30

Greece

In the Greek wholesale market, the prices for citrus are notably low compared to their Spanish and Italian counterparts: Navel oranges are trading at a budget-friendly €0.70/kg and clementines at just €0.80/kg, due to local supply meeting or exceeding domestic demand. The apple category is trading at moderate prices, with Fuji fetching the highest price (€1.50/kg), while Golden Delicious (€1.30/kg) and Granny Smith/Starking (€1.20/kg) remain consistent. Kiwis (€1.80/kg) show a competitive price point, signalling abundance and availability. Speciality items include avocados (€2.90/kg) and bananas (€1.00/kg). The moderate price of pomegranates (€1.50/kg) indicates a stable late-season market.

For real-time price insights, visit Price Insights – Athens Central Market

Fruit	Variety	Prevailing price (€/kg)
Avocados		2.90
Kiwis		1.80
Pears	Krystalia	1.60
Quince		2.00
Lemons		0.90
Mandarins	Clementines	0.80
Apples	Golden Delicious	1.30
	Granny Smith, Starking Delicious	1.20
	Fuji	1.50
Bananas		1.00
Oranges	Navel	0.70
Pomegranates		1.50

Germany

In the German wholesale market, apples show stable, moderate pricing for popular domestic varieties like Elstar (€1.05–€1.10/kg) and Gala (€1.15/kg). Pears like the staple Conference trade competitively (€1.17–€1.38/kg), while premium-quality Italian Williams Christ pears command a significantly higher price (€2.32–€2.40/kg). In the citrus segment, Spanish Navel oranges are the most affordably priced (€1.07–€1.50/kg), representing a good supply. Conversely, Italian Navels command a premium (€1.83–€2.08/kg), likely due to quality or origin, while Greek Navels are positioned between these two. The Clementine and Satsuma categories are similarly competitive, with Spanish and Italian prices overlapping. The Kiwi market is highly differentiated by origin and colour, with French kiwis achieving the highest price range (€3.90–€4.49/kg), closely followed by Italian Gold kiwis, both commanding a significant premium over the higher-volume supply from Greece and standard Italian green kiwis.

For real-time price updates, visit Price Insights – Germany Market

Fruit	Variety & other specifications	Price range (€/kg)
Apples	Elstar, Germany, loose & 75-80 mm	1.05-1.10
	Jonagold, Germany, loose & 70-85 mm	1.10-1.70
	Golden Delicious, Germany & Italy, loose & 70-85 mm	1.13-1.72
	Gala, Germany, loose	1.15
Pears	Conference, Belgium, Germany & the Netherlands, loose	1.17-1.38
	Alexander Lucas, Germany, loose	1.37
	Williams Christ, Italy, loose	2.32-2.40
Kiwis	France, 25-33 mm	3.90-4.49
	Greece, 25-39 mm	2.26-2.65
	Italy, 25-39 mm	2.83-3.80
	Gold, Italy, 25-33 mm	3.40-4.84
Oranges	Navel, Greece, 1/2-5/6	1.33-1.63
	Navel, Italy, 1/2-7/8	1.83-2.08
	Navel, Spain, 1/2-7/8	1.07-1.50
	Valencia Late, Greece, 5/6	1.15
Clementines	Italy, 1x-3/4	1.74-2.32
	Spain, 1xx-3/4	1.84-2.20
Satsumas	Spain, 1xx-1x	1.20-1.50
Lemons	Spain, 3/4-5/6	1.58-1.79
Bananas		1.23-1.54

Market trends & outlook

Tight supply: Spain is facing a significantly reduced citrus harvest, while apple and pear stocks across Europe are shrinking. Pip fruit remains a stable category, providing a baseline supply and price stability.
Rising import reliance: Europe will depend heavily on Southern Hemisphere suppliers for blueberries, avocados, and other tropical fruit. These are subject to supply and price volatility if logistics or international conditions worsen.
Consumer trends: Demand favours high-value, health-oriented fruit (berries, tropicals), while domestic apples, pears, and citrus continue to see steady consumption.
Price outlook: Wholesale and retail prices are likely to remain firm or rise, particularly for citrus and import-dependent fruit, driven by constrained supply and low stock buffers.

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