Fresh Market Digest: Week 46

Transitioning to citrus and long-storage season

The European fresh fruit market is shifting from autumn varieties to long-storage apples and newly harvested winter citrus. Supermarket shelves are generally well-stocked, although premium citrus remains scarce due to lower Spanish output. Consumer demand for healthy fruit remains strong, while climate-driven supply disruptions and rising operational costs continue to influence prices and availability.

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Fruits in season

Growers are currently harvesting:

Citrus (oranges, mandarins, lemons, grapefruits): Mediterranean countries ramp up harvest.
Persimmons: Peak season.
Avocados: Starting season.
Pomegranates: Late-season harvest.
Pip fruit (apples, pears, quince): Harvest wrapping up.
Kiwis: Harvest wrapping up.
Table grapes: Final stretch.
Bananas: Year-round harvest

Want to stay ahead of the market? Explore real-time global fruit prices on the Wikifarmer Marketplace.

Wholesale fruit prices by country

Spain

In the Spanish wholesale market, the citrus sector is experiencing tension: early bulk orange Navelinas are priced at a low €0.90/kg as the season opens, contrasting with premium mandarins like Oronules (€1.65/kg)—a reflection of the quality and reduced crop volume. This scarcity is most acute in lemons (Primafiori), priced firmly at €1.60/kg due to significant production declines. Pip fruits, such as apples and pears, from cold storage, maintain premium prices consistent with their medium-to-low crop volume. Late-autumn persimmons (€1.50–€2.00/kg) and pomegranates (€2.00/kg) hold firm mid-range prices, supported by their seasonal peak availability. Avocados (€2.64/kg) are supported by the start of the local Hass season, while bananas (€1.02/kg) remain the high-volume, low-priced commodity benchmark.

Fruit	Variety	Prevailing price (€/kg)
Avocados	Hass	2.64
Persimmons		2.00
	Rojo brillante	1.50
Pomegranates		2.00
Kiwi	Kiwigold	5.00
	Green flesh	3.40
Limes		2.11
Lemons	Primafiori	1.60
Mandarins	Clemenules	1.35
	Marisol	1.20
	Oronules	1.65
	Satsumas	0.80
Apples	Golden & Granny Smith	1.70
	Fuji & Reineta	1.80
	Royal Gala & Starking	1.65
	Pink Lady	2.20
	Green Doncella	2.80
Oranges	Navelina	0.90
Pears	Conference & Blanquillas	2.00
	Ercolini	2.40
	Doyan de Comice	2.30
Bananas		1.02
Grapefruit	Red	1.59
Grapes	Ideal	1.80
	Black & white without seeds	2.25
	Red Globe & Victoria	1.50
Pumpkins	O.V.	0.75
	Violin	0.60

Italy

In the Italian wholesale market, Hayward kiwis are competitively priced at €1.55/kg, reflecting their high production volume, while the premium Gold kiwi commands a 63% premium at €2.53/kg, showcasing the market's focus on high-value varieties. Pip fruits from storage maintain robust pricing, with speciality pears like Abate Fetel reaching €1.99/kg, well above common apples (e.g., Golden Delicious at €0.82/kg). Apples are sold at low prices due to high domestic production volumes. Late-autumn fruit prices are low, with persimmons priced at €0.64-0.75/kg, reflecting the need to move large volumes post-harvest. High prices for avocados (€3.60/kg) and late-picked Crimson seedless grapes (€1.14/kg) underscore their high import or storage costs.

Fruit	Variety & size	Average price (€/kg)
Kiwi	Gold (yellow flesh)	2.53
	Hayward, gr. 65+	1.55
Persimmons		0.64-0.75
Apples	Annurca	1.06
	Golden Delicious	0.82
	Gala	0.87
Pears	Abate Fetel	1.99
	Conference	1.20
	Doyanne du Comice	1.57
	Kaiser	1.68
Pumpkins	Delica	0.85-0.95
	Violina	0.70-0.80
Avocado		3.60
Table grapes	Crimson seedless	1.14

France

In the French wholesale market, premium domestic fruits, such as Muscat Hamburg grapes (€3.96/kg) and Corsican clementines (€3.64/kg), command peak prices. Corsican clementines show a nearly 75% increase over imported Spanish Oronules (€2.08/kg), emphasising the value of the French label. Pip fruit from storage shows price differentiation based on variety and size: while common apples (Gala, Golden) are clustered at a stable €1.80/kg, the large, premium dessert pear Doyenne du Comice reaches €2.80/kg. The market's reliance on Mediterranean imports is clear for the bulk winter staples. Spanish lemons are high at €2.14/kg, reflecting the low harvest volumes in Spain, while standard Spanish oranges at €1.30/kg provide an accessible starting point for the new citrus season.

For real-time price updates, visit Price Insights – Rungis International Market.

Fruit	Variety & other specifications	Average price (€/kg)
Grapes	Italy, cat. I	1.78
	Muscat Hamburg, France	3.96
Pears	Conference, France, cat. I, 70-75 mm	2.30
	Doyenne du comice, France, cat. I, 80-85 mm	2.80
	Williams, green, France, cat. I, 70-75 mm	2.10
Apples	Gala, France, cat. I, 201/270g	1.80
	Golden, France, cat. I, 201/270g	1.80
	Granny Smith, France, cat. I, 201/270g	1.80
	Reinette grise du Canada, France, cat. I, 201/270g	2.10
Lemons	Spain, cat. I 4, 58-67 mm	2.14
Clementines	Corse, cat. I 3	3.64
	Oronules, Spain, cat. I 1	2.08
	Oronules, Spain, cat. I 2	1.88
Orange	Spain, cat. I 3, 81-92 mm	1,30

Greece

In the Greek wholesale market, citrus prices are notably low, with Navel oranges at €0.70/kg and clementines at €0.90/kg, indicating early-season bulk movement and strong supply. This competitive advantage is also seen in lemons (€1.00/kg), where ample domestic production offsets EU-wide scarcity. Kiwis are available at an accessible price (€1.70/kg), as the harvest comes to a close, despite facing some yield reductions due to earlier spring frosts. Apples (€1.20–€1.50/kg) and pears (€1.50–€1.60/kg) maintain steady mid-range pricing from storage. While domestic specialities like Muscat grapes (€2.00/kg) command a premium, the high price of avocados (€3.00/kg) confirms their status as a high-value item.

For real-time price insights, visit Price Insights – Athens Central Market

Fruit	Variety	Prevailing price (€/kg)
Avocados		3.00
Kiwis		1.70
Pears	Krystalia	1.60
	Santa Maria	1.50
Quince		1.30
Lemons		1.00
Mandarins	Clementines	0.90
Apples	Gala & Golden Delicious	1.30
	Granny Smith & Starking Delicious	1.20
	Fuji	1.50
Bananas		1.00
Oranges	Valencia	0.90
	Navel	0.70
Pomegranates		1.20
Grapes	Crimson	1.40
	Muscat	2.00
	Sultana	1.80
	Strawberry	1.50

Germany

In the German wholesale market, apples from storage (Elstar, Gala) are tightly grouped around €1.12–€1.71/kg, underscoring the competitive bulk nature of the crop. Pears maintain stability in the €1.20–€1.38/kg range for main varieties. Kiwis exhibit a price ladder, with Greek volumes providing the entry point (€2.20–€2.81/kg), while Italian-sourced green and Gold varieties command a premium up to €3.63/kg. Grapes, now almost out of season, carry the highest prices (€2.11–€3.61/kg) across Italian and French imports, highlighting their high perishability and transport expense. For citrus pricing, Spanish Navel oranges are a competitive bulk offering (€1.19–€1.59/kg), while clementines show a wide €1.03–€2.48/kg range, dictated by grade and origin (Spanish being lower, Italian/Greek higher). Bananas maintain a consistent high price point (€1.22–€1.52/kg), reflecting their transport and ripening costs.

For real-time price updates, visit Price Insights – Germany Market

Fruit	Variety & other specifications	Price range (€/kg)
Apples	Elstar, Germany, loose & 75-80 mm	1.12
	Jonagold, Germany, loose & 70-85 mm	1.12-1.71
	Golden Delicious, Germany, loose & 75-85 mm	1.26-1.71
	Gala, Germany, loose & 75-80 mm	1.16
Pears	Conference, Germany & the Netherlands, loose	1.24-1.38
	Alexander Lucas, Germany, loose & 65-70 mm	1.20-1.37
	Williams Christ, Germany & Italy, loose	1.28-2.35
Grapes	Crimson seedless, Italy	3.30
	Red Globe, Italy	2.21
	Blue seeded, France	3.61
	Light, seeded, Italy	2.11
Kiwis	Greece, 25-39 mm	2.20-2.81
	Italy, 25-39 mm	3.03-3.44
	Gold, Italy, 25-33 mm	3.47-3.63
Oranges	Navel, Spain, 1/2-5/6	1.19-1.59
Clementines	Greece, 1/2	1.94
	Italy, 1x-3/4	2.05-2.35
	Spain, 1xx-1/2	1.03-2.48
Satsumas	Italy, 1xx-1/2	1.85-2.04
	Spain, 1xx-1x	1.03-1.73
Lemons	Spain, 1xx-3/4	1.46-1.90
Bananas		1.22-1.52

Market outlook

These factors will characterise the next several weeks:

High input costs: Fertiliser, energy, labour, and logistics costs remain elevated, pushing growers to pass them to consumers.
Citrus shortfall: Spain’s citrus crop is down ~10 %, creating a structural deficit in European oranges and clementines. Limited supply supports high prices for premium and late-season citrus varieties.
Imports: Morocco and Southern Hemisphere sources will help fill supply gaps, especially for citrus, though early-season EU imports are slower than last year.
Avocado growth: Spanish avocado production is up 20–30 % thanks to new plantings and better rainfall.
Climate impact: Spring frosts, summer heatwaves, and late rains continue to affect yields, increasing the need for protective measures.
Protective investments: Hail nets, advanced irrigation, and climate-smart farming add to long-term production costs.

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