Fresh Market Digest: Week 4, 2026

Mediterranean citrus at its peak; stored pip fruit selling steadily

The European fresh fruit market opens the first quarter of 2026 amid a seasonal surge in Mediterranean citrus, while rising energy costs for controlled-atmosphere storage are shaping the outlook for pip fruits. Trade developments, early signs of the berry season, and upcoming industry events offer a snapshot of trends that will define the upcoming months.

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What’s in season?

Citrus: Mediterranean oranges remain in stable supply, while mandarins and clementines are widely available. Lemons and grapefruit also remain steady.
Pip fruits: Apples maintain consistent availability across the market, and pears are holding steady, supported by controlled-atmosphere storage.
Winter specials and exotics: Kiwi remains in stable supply. Persimmons, pomegranates, and avocados are still available.

Stay ahead of the market with real-time global fruit prices on the Wikifarmer Marketplace.

Market news

EU-Mercosur deal frozen: On 21 January 2026, the European Parliament voted to refer the recently signed EU-Mercosur trade agreement to the European Court of Justice (CJEU), delaying the entry of duty-free South American produce. This legal freeze shields EU growers from low-cost competition, keeping wholesale prices firm throughout the 2026 season.
Fruit Logistica 2026 (Berlin, Feb 4–6): The world’s leading fresh produce trade show will feature thousands of exhibitors from across the fresh value chain. This year’s event will focus on Smart Agri and AI-driven automation.
Spain’s fresh fruit export value rose in 2025: Spanish fresh fruit export volumes remained stable at around 6 million tonnes from January to November 2025, while total export value increased by about 8% to approximately €9.53 billion. This growth reflects strong international demand for major fruit categories such as citrus, strawberries, and watermelons.

Wholesale fruit prices by country

Spain

In the Spanish wholesale market, avocados (Hass) sit at a seasonal high of €4.45/kg as they reach their peak winter demand period in Europe. Kiwigold remains the most expensive item on the list at €5.13/kg—nearly double the price of traditional Green flesh kiwi (€3.60/kg)—due to its shorter supply window and high consumer preference. The citrus category shows a clear split: standard Navel oranges are at their most affordable point (€1.00–€1.12/kg) during their peak harvest, but late-season mandarin hybrids like the Orri (€2.78/kg) fetch a significant premium over early varieties like the Hernandina (€1.41/kg), which are now finishing their cycle. Meanwhile, pip fruits like the Pink Lady apple (€2.05/kg) and Conference pear (€1.91/kg) maintain stable mid-range pricing as the market relies on high-quality cold-storage stocks to bridge the gap until the spring harvest.

Fruit	Variety	Prevailing price (€/kg)
Avocados	Hass	4.45
Persimmons	Sharon	2.27
	Rojo brillante	2.50
Pomegranates		2.30
Kiwi	Kiwigold	5.13
	Green flesh	3.60
Lemons	Primafiori	1.51
Mandarins	Nadorcott	1.60
	Orri	2.78
	Hernandina	1.41
	Clemenvilles	1.80
Apples	Granny Smith	1.68
	Fuji	1.88
	Golden, Royal Gala	1.60
	Reineta	1.70
	Pink Lady	2.05
	Starking	1.55
	Green Doncella	2.88
Oranges	Navel	1.03
	Navel Late	1.12
	Lane Late	1.00
	Navelina	1.02
Pears	Ercolini	2.13
	Blanquillas	2.26
	Conference	1.91
	Doyan de Comice	2.25
	Passa Crassana	1.71
Grapefruit	Red	1.30
	Yellow	1.40

France

In the French wholesale market, pears are at the high end of the price spectrum, with the Doyenne du Comice reaching €2.60/kg, currently at the end of its natural storage life. Its superior size and fragility command a premium over the hardier Conference pear (€2.30/kg). French apples remain stable but firm, with heritage varieties like the Reinette grise du Canada (€2.00/kg) fetching more than standard varieties like Golden Delicious (€1.60/kg) due to their specific use and slightly lower yields this season. In the citrus category, Spanish Nules clementines are seeing a price hike (€2.60–€2.80/kg) as the primary harvest wraps up and supply begins to tighten, contrasting with Navelina oranges, which remain at a seasonal low of €1.40/kg during their peak winter availability.

For real-time price updates, visit Price Insights – Rungis International Market.

Fruit	Variety & other specifications	Average price (€/kg)
Pears	Conference, France, cat. I, 70-75 mm	2.30
	Doyenne du comice, France, cat. I, 80-85 mm	2.60
Apples	Gala, France, cat. I, 201/270g	1.80
	Golden, France, cat. I, 201/270g	1.60
	Granny Smith, France, cat. I, 201/270g	1.80
	Reinette grise du Canada, France, cat. I, 201/270g	2.00
Lemons	Spain, cat. I 4, 58-67 mm	1.80
Clementines	Nules, Spain, cat. I 1	2.80
	Nules, Spain, cat. I 2	2.60
Oranges	Spain, Navelina, cat. I 3, 81-92 mm	1.40

Greece

In the Greek wholesale market, Navel oranges are at their seasonal floor of €0.70/kg as the Peloponnese harvest peaks. Tangerines and Clementines remain highly accessible at €1.00/kg, benefiting from a strong crop. The Krystallia pear (€1.70/kg), a winter staple, maintains a competitive edge over imported varieties due to strong local stocks. Kiwis and avocados are priced aggressively at €2.00/kg and €2.90/kg respectively, as high-demand fruits. In the apple category, the stability of Starking Delicious (€1.20/kg) and Fuji (€1.50/kg) suggests that Greek cold-storage facilities are successfully managing costs to keep fruits affordable.

For real-time price insights, visit Price Insights – Athens Central Market

Fruit	Variety	Prevailing price (€/kg)
Avocados		2.90
Kiwis		2.00
Pears	Krystallia	1.70
Lemons		1.00
Tangerines	Common	1.00
	Clementines	1.00
Apples	Golden Delicious	1.30
	Granny Smith, Starking Delicious	1.20
	Fuji	1.50
Oranges	Navel	0.70

Germany

In the German wholesale market, apples such as Elstar and Jonagold provide the market's price floor at €1.07–€1.34/kg, as these varieties are readily available from local cold-storage facilities. A significant origin premium is evident in the pear segment: while Dutch Conference pears are competitively priced at €1.37/kg, the Italian Abate Fetel commands a season-high €3.67/kg due to its protected status and the tail end of its harvest window. The citrus category reveals a strategic regional split, where Spanish Navel oranges (€1.02–€1.39/kg) undercut Italian varieties, yet Italian blood oranges like the Moro and Tarocco fetch up to €2.70/kg as they enter their brief, highly coveted peak season. Kiwi prices highlight their high logistics costs. While Greek imports offer a budget-friendly option at €1.98/kg, Italian Gold kiwis reach a peak of €5.88/kg, reflecting the high valuation of yellow-fleshed varieties.

For real-time price updates, visit Price Insights – Germany Market

Fruit	Variety & other specifications	Price range (€/kg)
Apples	Elstar, Germany, loose & 75-80 mm	1.07-1.34
	Gala, Germany, loose	1.20
	Golden Delicious, Germany & Italy, loose & 75-80 mm	1.05-1.72
	Granny Smith, France & Italy, loose & 70-85 mm	1.41-2.09
	Jonagold, Germany, loose & 70-75 mm	1.10-1.12
	Pink Lady, France & Italy, 70-85 mm	2.40-2.80
	Red Delicious, Italy, loose & 80-85 mm	1.15-1.82
Pears	Abate Fetel, Italy, 65-85 mm	3.01-3.67
	Conference, Netherlands, loose	1.37
	Santa Maria, Italy, 65-80 mm	2.96-3.04
	Williams Christ, Italy, 70-80 mm	2.47-2.57
Kiwis	France, 25-33 mm	3.84-4.76
	Greece, 25-39 mm	1.98-2.83
	Italy, 25-39 mm	2.81-3.63
	Gold, Italy, 25-33 mm	3.95-5.88
Oranges	Cara Cara, Spain, 1/2-3/4	2.24-2.26
	Moro, Italy, 3/4-7/8	1.83-2.35
	Navel, Italy, 1/2-3/4	1.73-1.86
	Navel, Spain, 1/2-7/8	1.02-1.39
	Salustiana, Spain, 1/2-5/6	1.18-1.42
	Sanguinelli, Spain, 5/6-7/8	1.93-2.90
	Tarocco, Italy, 1/2-5/6	2.13-2.70
Clementines	Italy, 1xx-3/4	1.80-2.75
	Spain, 1xx-1/2	2.03-2.22
Mandarines	Italy, 1xx-1x	2.56-3.03
	Spain, 1xx-1/2	2.03-2.20
Lemons	Spain, 3/4-5/6	1.51-1.77

Market outlook for the next few months

Citrus transition: Prices for Spanish clementines (Nules) are expected to climb as the main harvest winds down, giving way to more expensive late-season hybrids.
Pip fruit stability: Pip fruit prices should remain steady through February, though surges in cold-storage energy costs could prompt accelerated stock clearance.
Berry watch: Early Spanish strawberries from Huelva will start arriving in mid-February, likely entering the market at high early-season premiums.

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