Fresh Market Digest: Week 39

This week, the harvest of early-autumn fruits across Europe continues. This report provides an overview of the current European fruit market, drawing on official government data, agricultural organizations, and wholesale market bulletins.

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Fruits in season

Pip fruit: Peak season for apples and pears, with excellent supply and flavour.
Grapes: Prime harvest season for most wine and table grape varieties, and they are high-quality and available, especially in Southern Europe.
Specialty fruits: Figs are still harvested in some regions, but the season is ending. Early pomegranate and kiwi harvests are just starting in the Mediterranean. The mango harvest is concluding in Spain. Bananas are available year-round in the Canary Islands.
Pumpkins & squash: Harvest is starting in Southern Europe, with Northwestern Europe starting later, and will continue into the fall.
Stone fruits: Plum, prune, peach, nectarine, and donut peach seasons are concluding, but some late varieties are still available. Apricots are almost finished and very limited.
Berries: Very few raspberries and blackberries remain.
Melons & watermelons: Most are finishing their harvest now, and supply is decreasing.

Drought conditions worry farmers

The pip fruit season continues across Europe, and drought is emerging as a major concern—even in traditionally rainy regions like northern Spain.

Begoña González Payo, owner of Arándanos y Manzanas de Muñó in Asturias, has just begun her apple harvest. "Incredibly, in Asturias we are lacking rain," she said.

Despite the dry weather, González reports that the apples are in good condition: "We have some drought problems, especially in the areas where we don't have irrigation, but the apples are excellent. The quality is good," she explained.

Looking ahead, González expects a positive yield. With harvesting underway and first sales planned for next week, she remains confident that fruit quality will sustain demand.

Production challenges

Adverse weather: Extreme heat triggered early ripening for some grape producers, while water stress in other areas heightened disease risk. Parts of Eastern Europe are grappling with frost damage to apples and pears.
Economic pressures: Growers face tighter margins due to seasonal labor shortages, rising wages, and stricter social compliance rules. High costs for fertilizers, crop protection, and specialized packaging, combined with general inflation, make it hard to pass expenses to retail without risking lower demand.
Market and trade uncertainty: Global tensions and evolving tariffs continue to disrupt fruit exports and imports, especially with major partners like the US. New regulations, including the EU Deforestation Regulation (EUDR) and updated sustainability reporting requirements, are increasing administrative and financial burdens and demanding significant investment in compliance and traceability.

Wholesale fruit prices

Spain

A look at Spain's wholesale market shows substantial price variation, with berries commanding very high prices due to the end of late seasons and lower volumes. Figs and kiwi also rank among the most valuable offerings, reflecting their premium status and niche supply. Stone fruits, melons, and watermelons are priced lower, indicating abundant supply as their seasons close. Pip fruit now in season shows modest to strong prices, while premium varieties hold high prices. Grapes span a broad price range, with more abundant types trading at lower prices, while more traditional and popular varieties trade at higher prices. The first pomegranates of the season are appearing in the market at moderate prices. The mango season is ending, and its price is rising.

Fruit	Variety	Prevailing Price (€/kg)
Apricots		2.50
Plums	Anaspar	1.73
	Tolosa	2.00
	Sun Gold	2.25
	Golden	1.42
	Queen Claudia	2.50
	Purple	1.50
Raspberries		15.20
Pomegranates		2.08
Figs	Green	3.69
	Black	2.85
Kiwi	Kiwigold	4.72
	Green flesh	4.00
Mangos		2.22
Apples	Granny Smith	1.66
	Fuji	2.16
	Golden	1.71
	Royal Gala	1.65
	Reineta	2.00
	Pink Lady	2.26
	Starking	1.57
Peaches	Red	1.43
	Yellow	1.75
	Calanda	2.75
Melons	Cantaloupe	1.35
	Galia	1.39
	Piel de Sapo	0.50
Blackberries		16.00
Nectarines	Yellow flesh	1.70
Donut peaches (paraguayas)		1.65
Pears	White	1.90
	Conference	1.85
	Limoneras	1.50
	Ercolini	2.38
	Doyan de Comice	2.28
Bananas		1.30
Watermelons	Without seeds	0.36
	With seeds	0.40
Grapes	Ideal	1.47
	Black without seeds	2.08
	Moscatel Española	2.53
	Villanueva	1.06
	Red Glober	1.53
	White without seeds	2.33
	Victoria	1.64

Italy

The Italian fruit market shows a price hierarchy across fruit varieties, with premium pears like Abate Fetel and Decana del Comizio leading the market at over €1.40/kg, indicating higher demand or quality. Apples are consistently priced lower, suggesting broad availability during their peak season. Plums occupy a mid-range, reflecting that most stone fruits are no longer available as their season has ended. Pumpkin prices, similar to plums, hint at their recent arrival as a fresh autumn entry to the market.

Fruit	Variety	Price Range (€/kg)
Plums	Angeleno 40+	0.85-0.95
Pears	Kaiser 65+	1.05-1.25
	Abate Fetel 60+	1.45-1.60
	Decana del Comizio 70+	1.40-1.50
Apples	Golden Ruggine 70+	0.60-0.70
	Golden Delicious 70+	0.55-0.65
	Granny Smith 70+	0.50-0.60
Pumpkins	Delica	0.85-0.95
	Violina	0.80-0.90

France

The French wholesale market reveals exceptional premiums for strawberries and select French plums, reflecting limited late-season availability and high quality. Grapes show significant variation, with French Chasselas at the top as a specialty item, while standard Italian grapes are much lower priced, likely due to volume and broader supply. French-grown peaches and apples generally command higher prices than imports from Spain, underlining the value placed on local produce. Staple varieties like Guyot pears and Gala apples occupy the mid-range.

Visit our Price Insights – Rungis International Market page to track real-time price movements and analyze market data.

Fruit	Variety & Type	Average Price (€/kg)
Strawberries	Standard Belgian, cat. I	7.28
Grapes	Chasselas Moissac south-west extra	4.90
	Italy, cat. I	1.80
	Muscat Hamburg France extra	3.80
Peaches	White flesh, Spain, cat. I, A	1.46
	White flesh, France, cat. I, A	2.00
	Yellow flesh, Spain, cat. I, A	1.46
	Yellow flesh, France, cat. I, A	2.00
Plums	Yellow Mirabelle, France, cat. I, 20-25 mm	5.00
	Green Reine-Claude de Bavay, France, cat. I, 40-45 mm	3.36
	Green Reine-Claude Dorée, France, cat. I, 40-45 mm	5.50
Pears	Guyot, France, cat. I, 65-70 mm	1.60
Apples	Gala, France, cat. I, 201/270g	1.54
	Golden color 1-2, France, cat. I, 201/270g	2.00
	Granny Smith, France, cat. I, 201/270g	2.00
	Reinette grise du Canada, France, cat. I 201/270g	2.20
Mango	Osteen, Spain	2.80

Greece

The Greek wholesale market demonstrates a balanced range of early autumn fruit prices. Figs hold the highest price, reflecting their seasonality and premium status. Pears, apples, and grapes show consistent mid-level pricing, supported by stable supply and sustained demand. Watermelons and melons are inexpensive, signaling the end of their peak season and abundant availability. Stone fruits still hold a market presence but at higher prices, due to their end-of-season.

Visit the Price Insights – Athens Central Market page to monitor real-time prices and explore market data.

Fruit	Variety	Prevailing Price (€/kg)
Pears	Crystal	1.60
	Santa Maria	1.50
Plums	Vanilla	1.50
Watermelons		0.23
Apples	Gala	1.30
	Golden Delicious	1.30
	Granny Smith	1.20
	Starking Delicious	1.20
Bananas		1.00
Melons	Galia	0.70
	Thrace	0.70
Peaches		1.80
	White flesh	1.80
Nectarines		2.00
Pomegranates		1.50
Grapes	Crimson	1.50
	Red Globe	1.60
	Sultana	1.40
Figs		4.00

Germany

The German fruit market displays price variation driven by both origin and variety. Locally produced apples show modest prices, while imported options reach higher values, reflecting preference and supply. Pears reveal a similar pattern, with German staples priced competitively, but premium Italian imports command almost double, highlighting demand. Grapes, especially seedless and specialty types, remain firm in the upper price range. Late berries and stone fruits show elevated prices as their availability diminishes and quality peaks. Kiwis are priced high as they begin their season.

Visit the Price Insights – Germany Market page to follow real-time price changes and access detailed market data.

Fruit	Variety	Price Range (€/kg)
Apples	Boskoop, Germany	1.10-1.50
	Braeburn, Germany	1.50
	Elstar, Germany	1.30-1.32
	Gala, Germany	1.35
	Gala, Germany & Italy	1.20-2.15
	Golden Delicious, Italy	1.11-1.93
	Granny Smith, France & Italy	1.38-2.38
	Jonagold, Germany	1.15-1.34
Pears	Abate Fetel, Italy	2.98-3.63
	Alexander Lucas, Germany	1.40-1.50
	Carmen, Italy	2.29-2.80
	Clapps Liebling, Germany	1.57
	Conference, Germany & Netherlands	1.40-1.45
	Santa Maria, Italy	2.74-2.84
	Williams Christ, , Germany, France & Italy	1.38-2.54
Grapes	Crimson Seedless, Greece & Italy	2.79-4.30
	Festival, Italy	2.70
	Red Globe, Italy	2.45
	Victoria, Italy	2.16
Strawberries	Belgium, Germany, Greece & Netherlands	4.98-6.40
Nectarines	Yellow flesh, France, Italy & Spain	2.35-4.19
	White flesh, France, Italy & Spain	2.60-3.90
Peaches	Yellow flesh, France, Italy & Spain	2.25-4.15
	White flesh, France, Italy & Spain	2.25-3.56
Donut peaches (paraguayos)	Spain	2.67
Plums	Italy & Spain	2.24-2.41
Prune plums	All types, Germany	1.00-1.38
Kiwis	Greece & Italy	3.11-3.70

Stay ahead of market trends and make informed sourcing decisions by visiting Wikifarmer’s Price Insights. Access real-time wholesale prices, compare regional markets, and plan your purchases with confidence.

Market outlook

Week 39 highlights the dynamic European fruit market with early autumn harvests. High-quality pip fruit and grapes dominate supply, while end-of-season stone fruits and melons show tightening availability. Seasonal patterns, drought, labor shortages, rising input costs, and evolving trade regulations continue to influence pricing and supply. Growers face ongoing challenges, and market participants should anticipate fluctuations, with premium pricing for niche or late-season fruits. Timely market intelligence is essential to navigate these seasonal shifts effectively.

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