Fresh Market Digest: Week 51, 2025

European Fresh Fruit Wholesale Markets Face a Winter Transition — Week 51, 2025

In the week leading up to Christmas and the peak of winter produce consumption, the European fresh fruit market sees higher prices in most categories. The market navigates a complex blend of growth, price volatility and supply‑chain realignments. Producers, importers, and wholesalers are all recalibrating their expectations amid logistical volatility, price pressures and shifting consumer preferences.

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Fruit availability

Citrus: Mid-season peak.
Avocados: Harvest ongoing.
Pip fruit: Main harvest complete; supply stable.
Persimmons & pomegranates: Late-season availability.
Kiwis: Harvest complete; abundant supply.

Want to stay ahead of the market? Explore real-time global fruit prices on the Wikifarmer Marketplace.

Mid-December market dynamics

Holiday premium effect: Certain fruits are experiencing increased demand as households prioritise them for Christmas and New Year celebrations.
Spanish citrus issues: The current citrus harvest in Spain is the smallest in over a decade, a drop that has affected supply and prices across the continent.
Logistical stagnation: Strikes in Portuguese and Italian ports have delayed the shipment of thousands of containers of perishables.
Price volatility: While wholesale prices for staples like apples remain relatively stable, sensitive items like avocados are seeing higher-than-usual premiums in some markets due to delivery delays.

Wholesale fruit prices by country

Spain

In the Spanish wholesale market, prices have increased since last week for all listed fruit categories. Mandarins and oranges (Clemenules at €1.70/kg and Navelina at €1.26/kg) are trading at significant premiums due to the national harvest being low. Lemons (Primafiori at €1.53/kg) also remain expensive as yields have dropped. Avocados (Hass at €3.87/kg) and kiwis (Kiwigold at €4.96/kg) sit at the top of the price index; while the avocado season is in full swing, strong demand and high production costs in the Axarquía region prevent significant price cooling. Meanwhile, persimmons (Rojo Brillante at €1.79/kg) and pears (Conference at €1.80/kg) offer the best seasonal value as they reach their peak availability; however, the higher-end Doyenne du Comice pears and Pink Lady apples continue to command luxury prices above the €2.00/kg mark.

Fruit	Variety	Prevailing price (€/kg)
Avocados	Hass	3.87
Persimmons		2.26
	Rojo brillante	1.79
Pomegranates		1.63
Kiwi	Kiwigold	4.96
	Green flesh	3.09
Lemons	Primafiori	1.53
Mandarins	Clemenules	1.70
	Clemenvilles	1.80
Apples	Golden	1.66
	Fuji	1.80
	Granny Smith	1.62
	Royal Gala	1.61
	Reineta	1.88
	Pink Lady	2.00
	Starking	1.54
Quince		1.40
Oranges	Navelina	1.26
Pears	Ercolini	1.89
	Blanquillas	2.00
	Conference	1.80
	Doyan de Comice	2.18
	Passa Crassana	1.60
Grapefruit	Red	1.40
	Yellow	1.20

Italy

In the Italian wholesale market, apples are well-priced, with staples like Golden Delicious (€0.82/kg) and Gala (€0.87/kg) trending below the €1.00 mark, driven by solid stock levels and robust local yields. The pear market shows more tension; while Abate Fetel (€1.94/kg) remains the premium leader, a drop in yields has kept prices for top-tier varieties firm. Persimmons at just €0.53/kg represent the best value-for-money, benefitting from a late-season surge in availability that has outpaced local demand, while the Gold kiwi (€2.80/kg) continues to command a significant 50% premium over the green Hayward variety due to its high demand and popularity.

Fruit	Variety & size	Average price (€/kg)
Kiwi	Gold (yellow flesh)	2.80
	Hayward	1.87
Persimmons		0.53
Apples	Annurca	1.23
	Cripps Pink	1.32
	Fuji	0.92
	Gala	0.87
	Golden Delicious	0.82
	Granny Smith	0.83
	Stark Delicious	0.74
Pears	Abate Fetel	1.94
	Conference	1.19
	Doyan de Comice	1.57
	Kaiser	1.63

France

In the French wholesale market, Corsican clementines command a luxury premium at €3.30/kg, nearly double the price of Spanish Nules (€1.62–€1.86/kg), due to their Protected Geographical Indication status. The pear market remains firm, with the Doyenné du Comice (€2.70/kg) leading the price index due to its superior calibre (80-85 mm) and high sugar content following a favourable late-summer ripening period. Apples show remarkable stability compared to the volatile citrus sector, with favourites like Reinette grise du Canada and standard Granny Smith both holding at €2.00/kg, supported by a strong harvest. Meanwhile, Spanish Navelina oranges (€1.20/kg) serve as the essential high-volume, entry-level citrus, maintaining a competitive edge.

For real-time price updates, visit Price Insights – Rungis International Market.

Fruit	Variety & other specifications	Average price (€/kg)
Pears	Conference, France, cat. I, 70-75 mm	2.30
	Doyenne du comice, France, cat. I, 80-85 mm	2.70
	Williams, green, France, cat. I, 70-75 mm	2.24
Apples	Gala, France, cat. I, 201/270g	1.80
	Golden, France, cat. I, 201/270g	1.60
	Granny Smith, France, cat. I, 201/270g	2.00
	Reinette grise du Canada, France, cat. I, 201/270g	2.00
Lemons	Spain, cat. I 4, 58-67 mm	1.72
Clementines	Corse, cat. I 3	3.30
	Nules, Spain, cat. I 1	1.86
	Nules, Spain, cat. I 2	1.62
Oranges	Spain, Navelina, cat. I 3, 81-92 mm	1.20

Greece

In the Greek wholesale market, Spanish oranges have surged due to a production low, but Greek Navel oranges are trading at a highly competitive €0.60/kg and clementines at just €0.70/kg. This price gap is driven by a stable harvest in the Argolida and Laconia regions, which allows for a significant market share. Lemons are priced at €0.90/kg, nearly half the price of French equivalents. In the premium categories, avocados (€2.90/kg) and kiwis (€1.80/kg) remain more affordable than their Western European counterparts, despite a challenging Cretan avocado season that resulted in slight quality issues due to spring rains. Meanwhile, the pip fruit market is well-balanced, with Fuji apples (€1.50/kg) and Krystallia pears (€1.70/kg) benefitting from steady domestic demand and a clean supply chain.

For real-time price insights, visit Price Insights – Athens Central Market

Fruit	Variety	Prevailing price (€/kg)
Avocados		2.90
Kiwis		1.80
Pears	Krystallia	1.70
Quinces		2.00
Lemons		0.90
Tangerines	Common	1.00
	Clementines	0.70
Apples	Golden Delicious	1.30
	Granny Smith, Starking Delicious	1.20
	Fuji	1.50
Oranges	Navel	0.60
Pomegranates		1.70

Germany

In the German wholesale market, apples remain the bedrock, with local Elstar (€1.09–€1.15/kg) and Jonagold providing stable, cost-effective options that contrast sharply with the luxury-tier Pink Lady (€2.40–€2.75/kg) imported from France. The pear segment highlights a significant supply-side strain: while local Alexander Lucas pears are accessible at about €1.30/kg, the premium Italian Abate Fetel has surged to a staggering €3.01–€3.74/kg due to a decline in yields and heightened holiday demand. In the citrus aisle, Navel oranges are as low as €1.01/kg, undercutting the prices seen in the French market. The most striking differentiation is found in the Kiwi market, where a massive price spread exists between budget-friendly Greek imports (€2.14/kg) and top-shelf Italian Gold varieties, which can reach up to €5.46/kg.

For real-time price updates, visit Price Insights – Germany Market

Fruit	Variety & other specifications	Price range (€/kg)
Apples	Elstar, Germany, loose & 75-80 mm	1.09-1.15
	Gala, Germany, loose	1.13
	Golden Delicious, Germany & Italy, loose & 75-80 mm	1.15-1.69
	Granny Smith, France & Italy, loose & 70-85 mm	1.46-2.06
	Jonagold, Germany, loose & 70-85 mm	1.10-1.70
	Pink Lady, France & Italy, 70-85 mm	2.40-2.75
	Red Delicious, Italy, loose & 65-85 mm	1.27-1.81
Pears	Abate Fetel, Italy, 65-85 mm	3.01-3.74
	Alexander Lucas, Germany & Netherlands, loose	1.24-1.37
	Conference, Belgium, Germany & Netherlands, loose	1.15-1.46
	Santa Maria, Italy, 65-80 mm	2.56-2.87
	Williams Christ, Italy, 70-80 mm	2.34-2.46
Kiwis	France, 25-33 mm	3.90-4.63
	Greece, 25-39 mm	2.14-2.68
	Italy, 25-39 mm	2.83-3.85
	Gold, Italy, 25-33 mm	3.57-5.46
Oranges	Cara Cara, Italy & Spain	2.19-2.67
	Moro, Italy, 3/4-7/8	2.33-3.25
	Navel, Greece, 1/2-5/6	1.37-1.65
	Navel, Italy, 1/2-7/8	1.78-2.10
	Navel, Spain, 1/2-7/8	1.01-1.44
	Salustiana, Spain, 3/4	1.41
	Blood orange, Spain, 1/2-3/4	3.21-3.43
	Tarocco, Italy, 1/2-3/4	3.14-3.25
	Valencia Late, Greece, 5/6	1.15
Clementines	Italy, 1x-3/4	1.62-1.99
	Spain, 1xx-3/4	1.63-2.06
Mandarines	Italy, 1xx-1x	2.40-3.00
Lemons	Spain, 3/4-5/6	1.58-1.82

Outlook: 2026 on the horizon

The data from these five core markets paints a picture of a divided Europe and the South-to-North price gradient is steeper than in previous years. Greece and Italy are currently providing the continent's safety net for apples and entry-level citrus, while France and Germany are increasingly becoming markets for high-value, branded, and IP-protected varieties.

Increase in alternative imports: As Spanish citrus volumes remain low through February, expect a surge in North African imports to fill the value gap in German and French supermarkets.
A new staple: The Gold yellow-fleshed kiwis are no longer niche, and their high wholesale prices across all five markets suggest they have successfully moved from specialty to staple for the middle-class consumer.
Climate risk management: Wholesalers are increasingly diversifying their sourcing; expect more Italian-grown avocados and French-grown exotics to enter the market as producers climate-proof their inventories.

Conclusion

As 2025 comes to an end, the European fresh fruit market is proving to be resilient, but it is no longer the bargain it once was. The era of low-cost fruit is being replaced by a more fragmented market where origin, brand, and nutritional value determine the price. For the consumer, holiday fruit may be more expensive this year.

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