Fresh Market Digest | Week 11, 2026
As Europe’s wholesale fruit markets enter Week 11 of 2026, Mediterranean hubs like Madrid and Athens show price stability, while northern markets such as Rungis and Germany’s BLE navigate late-season supply pressures. This week’s digest consolidates essential insights from Mercamadrid, OKAA, BLE, and Rungis to guide market participants through shifting supply chains and seasonal trends.
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Spain’s Mercamadrid
While core staples like Primofiori lemons (1.50€) and Clemenville mandarins (1.70€) have hit a price ceiling, the surrounding categories are moving:
● Premium: Orri Mandarins remain the most expensive citrus on the board but saw a notable drop from 2.56€ to 2.41€. As supply increases toward the end of their window, wholesalers are lowering prices to maintain high-volume throughput.
● Orange divergence: While Navel Oranges dropped significantly (from 0.95€ to 0.83€), the Salustiana variety saw a slight uptick. This indicates buyers are willing to pay a premium for juicing varieties over standard table oranges as the latter's season peaks.
● Grapefruit stability: Both Red and Yellow varieties are holding firm at 1.40€.
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After the massive price collapse from Week 1 ($8.00€$) to Week 6 ($3.90€$), the market has found its floor and is starting to climb again.
● Price increase: Week 11 prices rose to 4.19 €/kg from Week 10’s 3.92€. It suggests that the first flush of high-volume production in Huelva may be slowing slightly, or that high export demand is pulling supply away from the domestic Spanish market, driving up local prices.
Greece’s Central Market of Athens (OKAA)
|
Variety |
Week 10 (€/kg) |
Week 11 (€/kg) |
Change |
|
Lemons |
1.10 |
1.10 |
= |
|
Encore mandarin |
1.50 |
1.50 |
= |
|
Navel orange |
0.60 |
0.60 |
= |
|
Krystallia pears |
1.70 |
1.70 |
= |
|
Granny Smith apples |
1.20 |
1.20 |
= |
|
Starking Delicious apples |
1.20 |
1.20 |
= |
|
Fuji apples |
1.50 |
1.50 |
= |
|
Avocado |
3.00 |
3.00 |
= |
|
Kiwi |
2.00 |
2.00 |
= |
Every fruit category maintained its prevailing price this week.
● Citrus: Lemons (1.10€), Encore mandarins (1.50€), and Navel oranges (0.60€) are showing no price change, indicating that local demand is fully met by the current harvest from the Peloponnese and Crete.
● Pip fruits & exotics: High-value items like avocados (3.00€) and kiwis (2.00€) have hit a price ceiling, reflecting a stable fair value and resisting the inflationary pressures seen in Northern European hubs.
● Storage apples: The stability of Granny Smith (1.20€) and Fuji apples (1.50€) highlights the efficiency of controlled-atmosphere (CA) storage management in Northern Greece.
Germany's Federal Office for Agriculture & Food (BLE)
Data is released with a one-week lag; this analysis compares week 9 with week 10 data.
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Citrus prices show a general downward trend in prices, but a significant gap remains between origins:
● Mandarin correction: Both Italian and Spanish mandarins saw price declines. Italian mandarins fell from €2.68 to €2.60, while Spanish mandarins dropped from €2.21 to €2.05. As the season reaches its final peak, supply is momentarily outstripping demand, forcing a price correction to move volume.
● Orange divergence: Cara Cara oranges (Spain) dropped significantly from €1.91 to €1.67, making them a highly competitive option. Conversely, Italian lemons entered the market at a high premium of €2.33, far exceeding the €1.57 held by Spanish lemons.
● Price resistance: The drop in almost all orange categories (Moro, Navel, Sanguinelli) indicates that German consumers are reaching a price ceiling, forcing wholesalers to shave margins to keep the product moving.
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The German market shows varying prices for strawberries of Greek, Italian, and Spanish origin:
● Greek dominance: After peaking at €7.69 in Week 7, Greek strawberries have dropped to €6.53. This aligns with the stability in the OKAA market, suggesting a reliable and steady supply chain into Germany.
● Italian premium: Italian strawberries remain the most expensive at €7.22, despite dropping from nearly €8.00.
● Spanish stability: Spanish berries rose slightly to €6.56, nearly identical to the Greek price. This creates a highly competitive mid-tier price point between €6.50 and €6.60.
France’s Rungis International Market
Data is released with a one-week lag; this analysis compares week 9 with week 10 data.
|
Variety |
Week 9 (€/kg) |
Week 10 (€/kg) |
Change |
|
Lemon, Spain |
1.72 |
1.80 |
+0.08% |
|
Conference pear, France |
2.24 |
2.30 |
+0.06% |
|
Gala apple, France |
1.80 |
1.86 |
+0.06% |
|
Golden apple, France |
1.60 |
1.60 |
= |
|
Granny Smith apple, France |
1.80 |
1.80 |
= |
|
Reinette gris du Canada apple, France |
2.00 |
2.00 |
= |
|
Strawberries, Belgium |
20.00 |
16.60 |
-3.40% |
|
Strawberries, Spain |
7.50 |
7.40 |
-0.10% |
Rungis is seeing upward movement in the most of its high-demand categories:
● Citrus increase: Spanish lemons climbed 4.65%, moving from €1.72 to €1.80, signalling a supply squeeze in the export pipeline from Spain to Paris.
● Pipe fruit increase: Both Conference pears ($2.30€$) and Gala apples ($1.86€$) saw increases of about 3%. In contrast, varieties like Golden Delicious and Granny Smith remained flat. Dessert varieties with higher turnover are seeing depleted stocks in French storage, while culinary varieties (like the Reinette gris) remain in ample supply.
● Strawberry drop: The biggest change is the 17% collapse in Belgian strawberries. After hovering at 20.00€/kg, they dropped to 16.60€. Meanwhile, Spanish strawberries held relatively firm, dipping only slightly to 7.40€.
Market outlook
As we move deeper into March, these key trends will define the wholesale narrative:
● Citrus pivot: Expect Spanish lemon prices to continue their upward trajectory in France and Germany. With supply tightening in Spain, northern buyers may look toward the stable €1.10/kg prices in Greece to offset the rising costs of Spanish fruit.
● Strawberry rebound: After hitting seasonal lows, prices in Mercamadrid have climbed to €4.19/kg, signalling the end of the ultra-cheap window. As the first Spanish harvest peak passes, expect prices to converge. Spanish, Greek, and Italian berries are all trending toward the €6.50–€7.00 mark, sparking a battle for premium shelf space.
● Pip fruit storage exhaustion: The 3% creep in Gala apples and Conference pears at Rungis is likely due to rising electricity costs for cold storage. Wholesalers are selling off or increasing prices. Look for heavy discounting on older Golden Delicious inventory as traders move to clear warehouse space for the incoming spring stone fruit crop.
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