The digital agriculture leader enters the branded goods sector with Mediterranean Heart, an olive oil collection sourced from Spain, Greece, and Italy
SEVILLE — Wikifarmer, the global B2B ecosystem connecting the agri-food value chain, has entered the food production market with the launch of its first proprietary olive oil brand, Mediterranean Heart. This move marks a strategic shift for the company, transitioning from a service-oriented digital platform into a physical brand owner.
A Mediterranean identity
The Mediterranean Heart collection draws its identity from three of the world’s most renowned olive-producing nations: Spain, Greece, and Italy. Rather than aiming for a single, standardised taste, the brand emphasises the regional diversity of olive-growing traditions.
Wikifarmer highlights soil composition, local climate, and traditional harvesting methods as the defining elements behind each oil’s unique flavour profile. This focus on origin and artisanal production appeals to a growing demographic of consumers who prioritise authentic, traceable products over mass-market uniformity.
Commitment to quality and traceability
Central to the launch is a focus on responsible production. According to Wikifarmer, olives are harvested at peak ripeness and handpicked to ensure fruit integrity. The production process adheres to strict quality standards:
- Cold-pressing: Traditional extraction methods preserve essential nutrients, antioxidants, and sensory characteristics.
- Sustainability: Beyond quality, the brand works with producers who follow responsible farming practices, prioritising long-term soil health, water efficiency, and environmentally conscious harvesting, extraction, refining, and packaging methods designed to minimise waste, energy use, and overall environmental impact.
- Transparency: The brand aims to disrupt the industry narrative by offering fully traceable products, supported by the platform's existing certification and quality assurance infrastructure.
Comprehensive portfolio for retail and food service
The new portfolio is designed for high versatility, catering to both the premium retail market and the high-volume requirements of the hospitality and wholesale sectors.
The retail range, offered primarily in 500ml Dorica glass bottles, includes:
- Extra virgin olive oil (EVOO) in standard, premium, and organic tiers.
- Single-variety oils, including specialised options like Arbequina.
- Diversified grades, including virgin and pomace olive oils, as well as customised blends.
The food service range: To support restaurants, catering businesses, and institutional buyers, Wikifarmer provides EVOO, Virgin, and pomace oils in larger 1-litre and 5-litre PET and tin formats. This ensures professional kitchens can access consistent quality at a commercial scale.
Strategic shift toward vertical integration
This launch marks a significant evolution for Wikifarmer, which has historically operated as both an agricultural library and a digital marketplace serving producers, wholesalers, and retailers.
By introducing a proprietary brand, the company is now vertically integrating its operations. It is leveraging its deep supply chain access and data-driven market insights to compete directly in the global olive oil market. This move reflects a broader trend in agri-tech, where digital platforms transition from facilitators to active market participants.
