Fresh Market Digest: Week 50

European wholesale fruit market trends

This Week 50 edition of the Fresh Market Digest provides a clear snapshot of the latest developments in Europe’s fresh produce markets. From peak winter citrus to shifting premiums in apples, pears, and kiwis, we highlight the key price movements and seasonal dynamics shaping buying and selling decisions across the continent.

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Fruits in season

European growers are currently harvesting:

Citrus: Mid-season; harvest well underway.
Avocados: Harvest ongoing.
Pip fruit: Main harvest complete; supply stable.
Persimmons: Main harvest complete; widely available.
Pomegranates: Harvest finished; widely available.
Kiwis: Harvest complete; abundant supply.

Want to stay ahead of the market? Explore real-time global fruit prices on the Wikifarmer Marketplace

Wholesale fruit prices by country

Spain

In the Spanish wholesale market, prices are low this week for staple items such as mandarins (€0.45/kg) and oranges (€0.50/kg), due to an abundant domestic supply. Conversely, high demand and strong varietal differentiation keep prices elevated for premium apples (such as Doncella at €2.00/kg), specialty pears (Doyenne du Comice at €2.25/kg), and Kiwigold kiwis (€3.20/kg), highlighting a clear consumer shift toward premium varieties.

Fruit	Variety	Prevailing price (€/kg)
Avocados	Hass	0.80
Persimmons		1.20
	Rojo brillante	0.80
Pomegranates		0.75
Kiwi	Kiwigold	3.20
	Green flesh	1.40
Lemons	Primafiori	0.90
Mandarins	Clemenules	0.45
Apples	Golden	0.70
	Fuji, Royal Gala, Reineta	0.80
	Granny Smith	1.00
	Pink Lady	1.90
	Starking	1.30
	Green Doncella	2.00
Quince		0.80
Oranges	Navelina	0.50
Pears	Ercolini	1.60
	Blanquillas, Conference	0.80
	Doyan de Comice	2.25
	Passa Crassana	1.40
Grapefruit	Red	0.90
	Yellow	0.70

Italy

In the Italian wholesale market, common varieties of apples (e.g., Gala at €0.87/kg) are competitively priced, but specialty varieties like the Annurca apple (€1.23/kg) and the long-storage Abate Fetel pear (€1.94/kg) command significantly higher prices. Similarly, Kiwigold (€2.80/kg) maintains a clear price advantage over the traditional Hayward variety (€1.87/kg). Meanwhile, the seasonal persimmon (€0.65/kg) is priced lowest, due to availability and long shelf life.

Fruit	Variety & size	Average price (€/kg)
Kiwi	Gold (yellow flesh)	2.80
	Hayward	1.87
Persimmons		0.65
Apples	Annurca	1.23
	Fuji	0.92
	Gala	0.87
	Golden Delicious	0.82
	Granny Smith	0.83
Pears	Abate Fetel	1.94
	Conference	1.19
	Doyan de Comice	1.57
	Kaiser	1.68

France

In the French wholesale market, French pip fruits like apples (€1.60–€2.00/kg) and pears (€2.20–€2.70/kg) are priced substantially above Spanish and Italian equivalents, particularly premium varieties like the Doyenne du Comice pear (€2.70/kg) and the Reinette grise du Canada apple (€2.00/kg). French citrus shows a clear premium for origin: while imported Spanish oranges (€1.26/kg) and clementines (€1.56–€1.76/kg) are higher than in Spain, the domestic Corsican Clementine commands the highest price on the entire table at €3.44/kg, underscoring regional specialties and high grades.

For real-time price updates, visit Price Insights – Rungis International Market.

Fruit	Variety & other specifications	Average price (€/kg)
Pears	Conference, France, cat. I, 70-75 mm	2.30
	Doyenne du comice, France, cat. I, 80-85 mm	2.70
	Williams, green, France, cat. I, 70-75 mm	2.20
Apples	Gala, France, cat. I, 201/270g	1.76
	Golden, France, cat. I, 201/270g	1.60
	Granny Smith, France, cat. I, 201/270g	1.96
	Reinette grise du Canada, France, cat. I, 201/270g	2.00
Lemons	Spain, cat. I 4, 58-67 mm	1.72
Clementines	Corse, cat. I 3	3.44
	Nules, Spain, cat. I 1	1.76
	Nules, Spain, cat. I 2	1.56
Oranges	Spain, Navelina, cat. I 3, 81-92 mm	1.26

Greece

In the Greek wholesale market, the lowest prices are for oranges (Navel at €0.70/kg) and clementines (€0.80/kg), reflecting their peak winter harvest. Low-to-moderate prices are also seen in other seasonal staples, like lemons (€0.90/kg). Conversely, the highest wholesale price belongs to avocados (€2.90/kg), driven by increasing consumer demand and a small domestic production. Apples, such as Golden Delicious (€1.30/kg) and Fuji (€1.50/kg), occupy a stable mid-range, reflecting competitive pricing for stored fruit, while kiwis (€1.80/kg) and pomegranates (€1.50/kg) also hold firm mid-range prices based on domestic production and seasonal availability.

For real-time price insights, visit Price Insights – Athens Central Market

Fruit	Variety	Prevailing price (€/kg)
Avocados		2.90
Kiwis		1.80
Pears	Krystalia	1.60
Quince		2.00
Lemons		0.90
Tangerines		1.00
Mandarins	Clementines	0.80
Apples	Golden Delicious	1.30
	Granny Smith, Starking Delicious	1.20
	Fuji	1.50
Oranges	Navel	0.70
Pomegranates		1.50

Germany

In the German wholesale market, cheaper Spanish Navel oranges (€1.02–€1.50/kg) compete against more expensive Greek and Italian imports. Apples and pears maintain stable, mid-to-high pricing, often above Southern European levels, with variety and size contributing to the price range (e.g., imported Italian Williams Christ pears at €2.25–€2.34/kg). The market's most premium prices are reserved for specialized goods, particularly high-quality Gold Kiwis from Italy (up to €5.49/kg), highlighting high demand.

For real-time price updates, visit Price Insights – Germany Market

Fruit	Variety & other specifications	Price range (€/kg)
Apples	Elstar, Germany, loose & 75-80 mm	1.09-1.10
	Jonagold, Belgium & Germany, loose & 70-85 mm	1.10-1.70
	Golden Delicious, Germany, France, Italy & Poland, loose & 70-85 mm	1.12-1.86
	Gala, Germany, France & Poland, loose & 75-85 mm	1.12-1.86
Pears	Conference, Germany & the Netherlands, loose	1.30-1.42
	Alexander Lucas, Germany, loose	1.38
	Williams Christ, Italy, 70-80 mm	2.25-2.34
Kiwis	France, 25-33 mm	3.90-4.76
	Greece, 25-39 mm	2.20-2.65
	Italy, 25-39 mm	2.83-3.77
	Gold, Italy, 25-33 mm	3.85-5.49
Oranges	Navel, Greece, 1/2-5/6	1.37-1.65
	Navel, Italy, 1/2-7/8	1.76-2.06
	Navel, Spain, 1/2-7/8	1.02-1.50
	Blood orange, Spain, 1/2-3/4	3.35-3.49
Clementines	Italy, 1x-3/4	1.70-2.14
	Spain, 1xx-3/4	1.00-2.21
Lemons	Spain, 3/4-5/6	1.58-1.83

Market trends & outlook

Citrus supply: Although there is good supply right now, the European citrus market still faces a shortage due to climate-driven harvest failures in Southern Europe, which could push wholesale prices up long-term.
Pip fruit stability: Apple and pear stocks are balanced due to moderate harvests and good storage, leading to stable pricing for high-quality varieties.
Inflation & price sensitivity: Persistent high inflation means consumers are highly price-sensitive, shifting demand toward value brands and essential healthy fruits.
Import growth & risk: EU reliance on imported tropical fruits (e.g., avocados) continues to grow, but global supply chain risks maintain high import costs.

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