About

Pelin Oğur is the founder of Eterna Consulting Community, a multidisciplinary consultancy that brings together experts in finance, sustainability, circular economy, legal compliance and communication. Eterna helps organizations design integrated, regenerative strategies to navigate today’s complex sustainability challenges. She also leads Green Metric Hub, a digital platform that leverages ESG and LCA tools to support agricultural and industrial companies in embedding sustainability across their operations using smart technologies and lifecycle analysis. With over a decade of experience in the agri-food sector, including her previous role at a global agricultural company. Pelin specializes in financial modeling, risk analysis, and circular economy practices. She has developed regenerative agriculture projects in collaboration with major international foundations. Pelin holds degrees in Economics and Agricultural Technologies, a postgraduate certificate in Risk Analysis and Management and is currently completing her Master’s in Sustainability and Circular Bioeconomy at Rome Business School. Her work sits at the intersection of finance, sustainability, and innovation, empowering farmers, businesses and decision-makers to drive lasting environmental and economic impact.