About

Babra Muzata, a South African, is a Communications Officer at IITA-Nairobi, Kenya. She has an honors degree in marketing from the National `university of Science and Technology, as well as an MBA from the University of Reading’s Henley Business School. She has two decades of experience in marketing and communications, with expertise in corporate reputation management and crisis; public affairs; consumer engagement; brand advocacy; employee engagement; communications, and brand strategy and positioning. Her industry experience spans ICT, non-profit retail, and FMCG, business-to-business and consumer technology, agriculture, health, and telecommunications. She has been engaged in public relations, corporate communications, and training, both in South Africa and across the continent, for two decades, giving clients market-relevant, integrated communications services. She also has considerable experience leading brand launch and activation campaigns designed to reach consumers and stakeholders to drive awareness, action, and loyalty.