Nature has been dealing with dynamic change for 3.8 billion years and is constantly perfecting approaches for survival & resilience. But nature’s selection environment is extremely tough. It is estimated that over the history of the Earth, 99.9% of all nature’s innovations went extinct. Biologists are now uncovering the keys to success of the 0.1% that withstood generations of change and disruption. And the clue is regenerative value creation: creating conditions beneficial to life. It is about adding more value than we extract. Many organisms, tiny to massive, have figured out how to continuously upgrade their environment and thrive as a result. There is no reason, we cannot do this too. But it will require us to reinvent the way we innovate and look to nature as a mentor, model and measure.
We at ACG aim and work closely with our R&D team to re-invent every single module of our production. We are reinventing our production as part of Reinventing Nature.